Several directions were explored before the final font was locked in, one that carried the right weight without sacrificing legibility at small sizes. From there, the work was in the positioning: finding the exact place where the basketball stopped being an addition and became inseparable from the mark.

Two versions of the ticket were produced: one for attendees meeting a single player, one for those meeting all five. Same design system, scaled to the occasion. "Hail to the Orange" filled the remaining space not as an afterthought, but as the kind of detail a real fan would notice and appreciate. The whole thing was printed on heavy cardstock, because a ticket worth keeping should feel like it.

Ryno reported that the players were genuinely appreciative not just of the event, but of the effort behind it. Professional athletes recognized the craft that a small business had put into the occasion. That's the standard the work was held to.

The label design follows closely to the back cover. It carries over the nostalgic horror and American record label designs from the 1950s. A multitude of designs were created to try and encapsulate the design language we were trying to achieve.

The label design follows closely to the back cover. It carries over the nostalgic horror and American record label designs from the 1950s. A multitude of designs were created to try and encapsulate the design language we were trying to achieve.

The label design follows closely to the back cover. It carries over the nostalgic horror and American record label designs from the 1950s. A multitude of designs were created to try and encapsulate the design language we were trying to achieve.