Branding
Creative Direction
Art Direction
Lettering
Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.
Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.
Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.
Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.
Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.
Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.
Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.
Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.
Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.
Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.
Initial Sketches
Concepting
Refined Design
Final Logo Design
Besides the logo, a series of overlays were created to further drive the brand and start building a community around this streamer.
© Jeremy Burns 2022