Branding
Creative Direction
Art Direction
Lettering
Soho Night Sky
Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.
Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.
Soho Night Sky
Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.
Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.
Soho Night Sky
Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.
Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.
Soho Night Sky
Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.
Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.
Soho Night Sky
Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.
Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.
Initial Sketches
Concepting
Refined Design
Final Logo Design
Overlays
Besides the logo, a series of overlays were created to further drive the brand and start building a community around this streamer.
© Jeremy Burns 2022