SohoNightSky-Cover-Image

Branding
Creative Direction
Art Direction
Lettering

Soho Night Sky

Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.

Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.


Soho Night Sky

Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.

Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.


Soho Night Sky

Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.

Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.


Soho Night Sky

Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.

Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.


Soho Night Sky

Streaming has become an important piece of new media to younger generations. If you can think it, there’s a stream for it. From cooking to model making and everything in-between. But the largest audience, by far, is for video games.

Soho Night Sky, a relatively new, but growing, streamer, reached out to me and asked to develop a brand for his channel. He saw an opportunity and wanted to capitalize on it. Without any idea of what he wanted, Soho allowed me to create as I saw fit. After working through several ideas, Soho was on board and together, we created a clean, 80s inspired brand that can be utilized across digital channels.

SohoNightSky-Sketches

Initial Sketches

LogoConcept2

Concepting

SNS_LogoConcepts2_R3

Refined Design

SohoNightSkyFinal

Final Logo Design

Overlays

Besides the logo, a series of overlays were created to further drive the brand and start building a community around this streamer.

SNS_Countdown1
SNS_BRB1
SNS_Chatting1
SNS_Ending1

© Jeremy Burns 2022