Sam's Equinox
Sam's Equinox is a short film and live performance from the Night Stories, released on VHS by Blood Gushing Records in 2021. The brief was simple: design a sleeve that belonged on a video store shelf.
Every decision was made against a single question: does this look like it was made in 1987? Digging through archives of VHS covers, one thing became clear: the back covers were doing the hardest work. A small space, a plot summary, and enough visual pull to make a stranger pick up the tape. That discipline shaped the entire back cover approach: plot copy in compressed serif, run time, rating, production credits, and a "Bonus Live Performance After the Picture!" starburst that feels less like a design element and more like something the distributor added at the last minute. Levi Biel's front cover illustration anchored everything. A dominant figure, deep purples, multiple horror elements competing for attention. The kind of cover that made you forget what you came in for.
Client
Blood Gushing Records
Year
2021
Credits
Levi Biel – Illustrator
Project Details
Art Direction
Package Design
3D Modeling
© Jeremy Burns 2025